Tunis: The 45th session of the General Assembly of the Arab States Broadcasting Union (ASBU) commenced yesterday in Tunis under the presidency of Saudi Arabia, represented by ASBU President and Chairman of the Saudi Media Forum Mohammad bin Fahd Al-Harithi.
According to Saudi Press Agency, Al-Harithi highlighted ASBU's efforts to enhance regional and international media cooperation to address technological and AI-driven challenges and serve societies. He underscored the media's pivotal role in shaping public opinion and emphasized the need to intensify training to keep pace with emerging technologies. He also reviewed key projects that have helped reshape the media landscape.