London: Diriyah Company will be in London for a week of engagements centered on World Travel Market (WTM) London 2025, taking place from November 4 until the 6, showcasing Diriyah's heritage-led development and tourism offering to industry leaders, investors, and decision-makers.
According to Saudi Press Agency, now in its third consecutive year, Diriyah Company returns to Outernet London, located in central London next to Tottenham Court Road Station, from November 1 to 6 with a six-day fully immersive experience showcasing the destination's heritage, culture, and development. Following two years of strong success, with almost three million visitors having experienced Diriyah's activations in London, this year's exhibition will spotlight both current attractions and future opportunities for investment and tourism. Visitors will experience authentic Saudi moments, including traditional dance performances, Saudi coffee, Arabic calligraphy, and other cultural showcases, while immersive digital screens will bring Diriyah's masterplan to life.
Group Chief Executive Officer of Diriyah Company Jerry Inzerillo commented: 'Diriyah is more than a destination - it is the birthplace of Saudi Arabia and a living testament to our rich history and culture. At WTM London and through our immersive exhibition at Outernet, we are sharing Diriyah's story with the world, showcasing how heritage, innovation, and tourism intersect to support Vision 2030. We look forward to welcoming our global partners and visitors to experience the unique magic of Diriyah.'
Situated on the outskirts of Riyadh and inspired by the UNESCO World Heritage Site of At-Turaif, the birthplace of the Saudi state, Diriyah will be served by four Riyadh Metro stations, with connections of about 15 minutes to the city center and about 25 minutes to King Khalid International Airport. From Riyadh, Diriyah sits within an eight-hour flight for roughly 70% of the world's population.
Diriyah includes nearly 40 hotels - among them The Ritz-Carlton, Four Seasons, Six Senses, Aman, Capella, Oberoi, and The Address - with more than 5,000 rooms, alongside a pipeline of luxury-branded hotels and residences from names such as The Ritz-Carlton, Aman, Faena, and Capella. Key assets include retail focused mixed-use precinct, Diriyah Square, that will feature more than 400 luxury brands, the 20,000-seat Diriyah Arena, the Royal Diriyah Opera House, and nine museums, including the Misk Heritage Museum and Asaan, designed by Zaha Hadid Architects, as well as Diriyah Art Futures, built for the Ministry of Culture.
Diriyah Company presents a wide range of investment opportunities across real estate, mixed-use developments, retail, office spaces, and cultural projects. Looking ahead, Diriyah is set to play a pivotal role in Saudi Arabia's economic growth by creating approximately 180,000 jobs, contributing over $18.6 billion to the national economy, and aiming to attract an estimated 50 million annual visits in the years to come.