Riyadh: Manga Productions, a subsidiary of Mohammed bin Salman Foundation (Misk), announced the signing of a memorandum of understanding (MoU) with the National Housing Company (NHC) at Cityscape Global 2025. The agreement aims to enhance cooperation in the creative and media fields, contributing to highlighting corporate identity and quality of life across NHC destinations through innovative initiatives and content.
According to Saudi Press Agency, the collaboration areas include exploring partnership opportunities in media and creative fields of mutual interest, studying the potential for developing distinctive initiatives that highlight the quality of life in NHC destinations, and collaborating to produce innovative visual content that reflects the identity of these destinations and increases awareness of them locally and regionally.
The parties will also assess the implementation of joint activities and events across NHC destinations to support community and creative experiences, and explore opportunities in publishing and creative marketing that align with their shared goals and strengthen their corporate presence.
CEO of Manga Productions Dr. Essam Bukhary stated that the MoU with NHC represents an important step toward strengthening integration between the creative and real estate sectors in the Kingdom. He noted that creative content can highlight the visual and cultural identity of destinations in innovative ways that enhance awareness and enrich community experiences, aligning with Saudi Vision 2030's goals to improve the quality of life and advance the creative industries.