Riyadh: The Saudi Media Forum held a Media Bridges workshop on global partnerships in content production and marketing at the MIPCOM Cannes in France, aligning with the Kingdom's efforts to enhance international cooperation in media investment and promote media, production, and modern technology fields to support the Saudi Vision 2030 focus on empowering creative industries and expanding strategic global partnerships.
According to Saudi Press Agency, the workshop aimed to explore opportunities for integration between traditional media, digital platforms, and global technology companies. It also sought to open new horizons for Saudi and Arab companies to build production and marketing alliances in response to the global transformation of the content industry.
Discussions highlighted the Kingdom's media infrastructure and available investment opportunities, aiming to attract international investment and expand partnerships in the media production and digital content sector.
The workshop was attended by international experts, including representatives from global technology companies, founders of OTT platforms, and specialists in media data analysis and artificial intelligence, ensuring a diverse range of global experiences and insights.