Riyadh: New Murabba, a Public Investment Fund company, has announced its sponsorship as the Visionary Partner for TOURISE 2025, a leading platform focused on reshaping global tourism. This partnership was revealed through a press release issued today, highlighting New Murabba's commitment to playing a significant role in Saudi Arabia's tourism sector.
According to Saudi Press Agency, the sponsorship agreement was signed by New Murabba Chief Marketing Officer Mazroua Almazroua and Saudi Tourism Authority (STA) Chief Partnerships and Executive Affairs Officer Abdullah Al-Hagbani. The signing ceremony was graced by the attendance of Minister of Tourism and Chairman of the TOURISE Advisory Committee Ahmed Al-Khateeb, along with STA CEO Fahad Hamidaddin and New Murabba Chief Business Excellence Officer Eissa Almunif.
Almazroua emphasized the pivotal role of the tourism sector in the future of Saudi Arabia, aligning with the goals of Saudi Vision 2030. He noted that the vision aims to establish Saudi Arabia as a premier global destination, leveraging the nation's rich cultural heritage and varied experiences. The tourism sector is viewed as a significant driver of economic and social growth, enhancing competitiveness and aiming to achieve the Vision 2030 target of attracting 150 million visitors by 2030.
Almazroua further stated that New Murabba's sponsorship of TOURISE 2025 underscores its dedication to supporting national tourism initiatives. The TOURISE platform is expected to unlock essential opportunities for investment and foster collaboration across tourism-related industries. New Murabba aims to be a central player in the future of Saudi tourism, expressing pride in sponsoring the platform as a Visionary Partner.
The release highlights New Murabba's ambition to transform urban living and hospitality in Riyadh with world-class offerings. This includes vibrant attractions, 10,000 hotel keys, and over 90,000 residential units, all within a 15-minute walk. The sponsorship solidifies New Murabba's commitment to advancing Saudi Arabia's tourism landscape and achieving the objectives of Vision 2030.