Riyadh: New Murabba, a Public Investment Fund company, is set to participate in a series of high-profile international events throughout October, aiming to highlight its transformative vision for urban development, investment, and innovation. The company will engage with global leaders, investors, and policymakers at major global platforms such as the Fortune Global Forum and the 9th edition of the Future Investment Initiative (FII) to discuss how its groundbreaking projects are redefining urban living.
According to Saudi Press Agency, the activities kick off with the 2025 Fortune Global Forum in Riyadh on October 26 and 27. This event, regarded as one of the world's premier gatherings for CEOs, investors, and policymakers, presents an opportunity for New Murabba to showcase its pioneering 15-minute community model. This integrated, human-centric approach seamlessly connects homes, workplaces, culture, nature, and innovation. Michael Dyke, CEO of New Murabba, will deliver a keynote session titled 'Reimagining Urban Living,' where he will share insights on how the destination's design philosophy is shaping a new era of sustainable and connected urban experiences.
Following the Fortune Global Forum, New Murabba will play a key role at the 9th edition of the Future Investment Initiative from October 27 to 30. This influential platform for dialogue on the future of economies and societies will allow New Murabba to showcase the progress of Riyadh's new downtown as it transitions from vision to delivery.
In the upcoming weeks, New Murabba will also engage in the Cityscape series, connecting with global real estate leaders, investors, and urban innovators. These events serve as vital platforms to discuss the destination's approach to sustainable development, innovation-driven growth, and large-scale urban transformation. They also provide opportunities to explore new strategic partnerships and investment possibilities.
Michael Dyke emphasized the importance of these events, stating that they mark a pivotal moment in New Murabba's journey. He noted that these platforms enable the company to share its story with the world, demonstrating how New Murabba is creating a destination centered around people, driven by innovation, and designed to deliver long-term value. The conversations taking place this month will influence the next phase of growth and reinforce Riyadh's position as a forward-looking city on the global stage.
New Murabba's participation in these events underscores its leadership in shaping the cities of tomorrow, not only as a transformative force in Riyadh but also as a global driver of innovation, investment, and sustainable growth.