Riyadh: Qiddiya Investment Company (QIC) and upsource by solutions, a business process outsourcing (BPO) and customer experience company, have signed a strategic agreement to establish and operate a unified guest support center serving Qiddiya City. The center aims to provide an integrated model for managing interactions with guests, thereby enhancing their experience and improving service efficiency.
According to Saudi Press Agency, the agreement mandates upsource to operate the center and offer comprehensive guest support services. This includes unifying communication channels to facilitate easier access to information and services. The center is designed to improve the efficiency of handling guest inquiries and needs, both before their journey and throughout their experience at Qiddiya City.
The collaboration is built on a flexible operating model that merges specialized expertise in BPO and customer experience with advanced technologies. This approach is expected to support faster response times and provide more integrated services. The center will primarily support Qiddiya City's entertainment destinations such as Six Flags Qiddiya City and the Aquarabia water theme park, among future attractions. It will serve as a central point of contact for guests, making it easier for them to access the information and services they need.
This partnership underscores both companies' dedication to developing operating models that enhance the guest experience and adapt to the expanding array of destinations and services. It also aligns with the continued growth of Saudi Arabia's entertainment and tourism sectors, contributing to the objectives of Saudi Vision 2030.