Qiddiya and Globant Collaborate to Transform Saudi Arabia’s Qiddiya City into a Leading Immersive Entertainment Hub.

Qiddiya: Qiddiya Investment Company (QIC) and technology giant Globant have announced a landmark partnership aimed at transforming Qiddiya City in Saudi Arabia into a world-leading immersive hub for entertainment, sports, and culture, according to a QIC press release. According to Saudi Press Agency, Globant, a digital-native company known for innovative tech solutions, will partner with QIC to create the Qiddiya 'PLAY LIFE Connected Experience'. This advanced digital ecosystem is set to revolutionize interactions for visitors and residents, offering a seamless, personalized engagement with the city's attractions through AI, data analytics, and cloud technology. This system will enable users to book events, manage itineraries, and explore new adventures via a real-time, tailored interface. QIC's Chief Technology Officer Abdulrahman Alali emphasized the partnership's role in achieving Qiddiya's vision as the world's first city dedicated to play. He stated that the 'PLAY LIFE Connected Experience' would not o nly enhance visitor engagement but also set new standards for digital integration in entertainment and tourism, making the destination innovative and unforgettable. Globant's New Markets CEO and CBO Federico Pienovi highlighted the collaboration as a major milestone, noting that it goes beyond creating a smart city to establish an immersive, digitally connected experience. This endeavor aligns with the future vision of city and human interaction, with Globant leading this transformative journey. Mamdouh Aldoubayan, Managing Director for MENA at Globant, underscored the project's significance for developing Saudi talent, in line with Saudi Vision 2030. He remarked that such projects provide unmatched opportunities for transferring digital expertise to the next generation of Saudis, facilitating the Kingdom's leadership in digital ecosystems. The collaboration marks a strategic expansion for Globant into Saudi Arabia and the MENA region, aligning with Vision 2030 goals. By leveraging its expertise across sec tors, Globant is poised to play a pivotal role in the region's technological advancement, enhancing its global footprint and reinforcing its leadership in digital transformation.