Riyadh: The Saudi Authority for Intellectual Property (SAIP) has launched its awareness campaign in celebration of World Intellectual Property Day 2026, observed annually on April 26.
According to Saudi Press Agency, this year's theme highlights the importance of creativity and innovation in the sports sector, as well as the role of intellectual property in protecting its associated elements. It also aims to raise awareness among athletes and the public about the importance of safeguarding intellectual property rights.
This initiative is part of SAIP's efforts to empower innovators, designers, and developers to create and advance technologies, equipment, and solutions that enhance athletic performance, thereby strengthening the sector's competitiveness and supporting the sustainability of its achievements.
Safeguarding sports innovations and creations also helps establish a secure environment that encourages investment in sports technologies and keeps pace with the evolution of modern practices in the field.